Charlotte SEO Agency Dedicated to Helping Businesses Maximize Leads From Search EnginesIf customers can’t find your website on Google, you’re missing out on tons of new leads. Allow TruRank to help you increase sales with proven SEO services. Contact us today.
With nearly a decade of experience, we’ve had plenty of success growing websites via SEO. During this time, we’ve developed the most effective process for increasing search engine traffic, building brand awareness and thought leadership all at once. As been proven, TruRank has been able to develop and implement SEO strategies that ensure a continuous influx of high-quality leads and consequently more sales.
If you’re unfamiliar with SEO, it’s a process that seeks to increase your website’s visibility within search engines for commonly-searched, industry-related search inquiries. In layman’s terms, it makes it possible for potential customers to find your website on Google when searching for your products/services or seeking information about them. With search engines accounting for over 75% of web traffic, SEO is the leading source of high-quality leads for most industries.
Our Approach to SEOMaximizing Search Traffic for More Leads
Our approach to SEO focuses on maximizing search engine lead opportunities. Not only are we looking to have your website show up when your products or services are called upon, we’re also looking to make your website the go-to source for information relating to them. When potential customers search Google for answers to questions about your product offerings, and you’re able to provide them, there’s a high probability that they’ll purchase from you. As mentioned earlier, this process increases search engine traffic, brand awareness, thought leadership and sales.
Additionally, this process makes it easier to acquire backlinks from authoritative websites in your industry. In collaboration with relevancy, authority and influence run the web. Through various link-building efforts, we’ll be able to pursue backlinks from industry-associated websites in order to increase your website’s strength, resulting in higher rankings.
Our Dynamic ProcessOur Proven Steps to Search Engine Dominance
We’ll conduct an SEO audit to determine what’s preventing your website from ranking at the top of search engines. Once we have this information, we’ll develop a plan of attack to resolve the issues. The audit will examine the primary areas of SEO: Technical, Onsite, and Backlinks.
Through the Technical and Onsite areas, we’ll cheek to see whether or not your website is properly coded and keyword optimized for search engine success. Next, we’ll determine the quantity and quality of your backlinks as compared to your competitors during our Backlink Analysis.
Our keyword research process is twofold. First, we locate the keywords that are most likely to convert into sales. For that matter, we refer to these keywords as money keywords. Next, we’ll locate blog keywords or keywords that we’ll target using your website’s blog. These keywords center around commonly searched questions, concerns, or information about your services.
After conducting an SEO audit and determining which keywords your website should rank for, the next step is correcting or improving the issues listed within the audit. From a technical aspect, we’ll do things like fix broken links, speed up your website’s load time, and make sure that your website is properly indexed in the web’s top search engines (Google, Yahoo, and Bing).
Next, we’ll optimize each service page around particular keywords. This process is called on-page optimization in which we strategically place each webpage’s primary keywords in certain places within the content and coding. On-page optimization is necessary for all service, product and blog pages.
Once we’ve gained a through understanding of your business, industry and customers, we’ll develop a buyer persona which will guide our writing style for your website. If necessary, we’ll then prepare keyword-focused content for each of your website’s services pages (or, money pages). Again, these are the pages that are more likely to convert visitors into sales. Thus, increasing their ranking on search engines will be at the core of our SEO efforts.
Next, we’ll continuously prepare, optimize, and publish keyword-focused articles through your website’s blog. Not only will these articles be directly related to your services, they’ll generate web traffic and serve as link prospects for link building initiatives.
Acquiring backlinks from authoritative, influential websites, or well-known websites that have a huge following is the number one way to shoot to the top of search engines. Having published content on these websites not only increases your website’s authority, it also leads to more brand awareness and referral traffic.
Therefore, on your behalf, we’ll reach out and build online partnerships, for backlink acquisition and exposure purposes, with brands associated with your industry.
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Ready to get started? Allow us to put together a proposal detailing how we can generate search engine sales for your business. Just submit your details and we’ll be in touch shortly.