Businesses are using videos more and more often to maximize their SEO efforts. Video content has many advantages over written articles. They’re often more engaging and easier for most people to understand. Videos are also better at catching your audience’s attention and keeping their interest.
Tips To Improve Your Video’s SEO
Your video is ready to publish. What’s the next step? You will need to decide whether to host your video on YouTube or directly on your website. Many businesses choose to host videos on YouTube because it’s free and easy to use. It’s also easier to rank on YouTube as the platform already has a massive following. However, self-hosting also comes with a plethora of benefits. (more…)
With the many Internet marketing companies contacting your business daily offering SEO services or claiming to be Google, why wouldn’t you want to know what we do?
To put it simply, we make it possible for potential customers to find your website on search engines when searching for your business’s products or services. Given the usage of search engines in our everyday lives, being able to be found on Google is a must for businesses looking to grow and sustain. Take a look at these local SEO statistics to get a better idea of why SEO is a must for your business. (more…)
Ask yourself, when you’re looking for a product, service, event or place, how do you find it? I’ll tell you — You pull out your futuristic smartphone and search Google for it.
As statistics show, more than 80% of consumers will do online research before making a purchase or taking action. Additionally, 75% of search users find what they’re looking for on the first page. Needless to say, if you’re a small business trying to get found, being on page one of Google is imperative. (more…)
Blogging is beneficial for businesses in all industries. Not only does it allow you to inform and educate visitors on your business’s products and happenings, it’s also a great lead generation tool.
Ultimately, you’d want for your content to reach as many qualified eyes as possible. Fortunately for you, I’ve put together a list of 23 ways that I’ve been able to get the most out of blog posts I’ve had published for clients over my career. (more…)
If you’re a dentist and you’re looking to increase sales for your practice, SEO is the way to go. Having worked with many dental practices in the past, search engines are the number one source of high-quality leads for dentists everywhere.
While many dentists are reluctant to move away from traditional forms of advertising, such as the local newspaper, direct mail and the infamous YellowPages, search engine optimization (SEO), and other online marketing efforts, comes with the luxury of big-time analytics allowing you to track results like never before. Additionally, it’s much more cost-effective and yields a higher return on investment. (more…)
Keyword research is a long, extensive and highly analytical element of an effective SEO strategy.
Keyword targeting is one of the more critical elements of search engine optimization as the words you choose to target will be responsible for bringing in quality converting traffic. You don’t want to make the mistake of targeting a keyword that brings traffic, yet doesn’t convert those visitors into dollars. If you’re conducting a PPC campaign, keyword research is even more important. When conducting a keyword research, here are 3 things to look for when choosing keywords for your SEO campaign. (more…)
Keyword research and analysis, or choosing the right keywords to target, is essential to all search engine marketing campaigns.
Whether you’re deciding which keywords to target for a local dentist’s pay-per-click advertising campaign or you’re an inbound marketer utilizing SEO to attract prospects to your website, the quality of your keyword research and analysis will have a say in your campaign’s results. (more…)
As I’m sure most entrepreneurial spirits would agree, one of the happiest moments for an entrepreneur occurs once they’ve received the rewards from an obvious opportunity to increase profits through a cost-effective process. Well, that process is alive and well… And generating lots of profit for businesses all over the world. It’s called search engine optimization, or SEO for short. (more…)
In internet marketing, the keyword universe revolves around two types of keywords, branded or non-branded, with the latter taking up the majority of the universe’s infinite space. Let’s discuss the difference between the two.
Branded keywords are keywords containing a company’s name while non-branded keywords are those that define or explain a company or a company’s products and services. (more…)