Jamichael Mitchell / Digital Marketing Strategist
Avoid cons and high costs by partnering with a digital marketing lifer to grow your business via SEO/content marketing and other forms of online lead generation.
(980) 785-3730
Charlotte, North Carolina
TruRank Marketing Digital Marketing Manager, Knowmad

Digital Marketing Manager, Knowmad.

As the Digital Marketing Manager, I planned and assisted with the execution of all web, SEO/SEM, marketing database, email, social media and display advertising campaigns for brands with annual digital marketing budgets over $30k. I was responsible for measuring and reporting performance of all digital marketing campaigns (ROI/KPIs) internally and externally. It was also my job to identify trends and insights and optimize spend and performance based on the insights as well as brainstorm new and creative growth strategies.

Duties & Responsibilities

  • Planned or assisted with the execution of all web, SEO/SEM, marketing database, email, social media and display advertising campaigns for brands with annual digital marketing budgets over $30k.
  • Prepared SEO/PPC audits and proposals for potential clients.
  • Measured and reported performance of all digital marketing campaigns (ROI/KPIs) internally and externally.
  • Identified trends and insights, and optimize campaigns for better performance on the fly.
  • Educated and trained staff on SEO philosophy, best practices, and implementation.
  • Assisted with the development of internal processes for more efficient production.
  • Developed keyword-optimized, long-form content for inbound marketing campaigns.
  • Wrote and published marketing-related content on popular digital marketing-related websites.
  • Managed and assisted with the development of internal web properties for lead generation purposes.
  • Assisted with setting up and optimizing PPC campaigns for better performance.