Charlotte Pay Per Click Advertising
While search engine optimization (SEO) takes more time, pay per click advertising gives you immediate access to the first page of search engines along with appearances on relevant partner websites.
Essentially, you bid on specific keywords that proactive prospects would input into search engines, such as Google, when searching for your business’s offerings. If you’re a top bidder, your business will appear on the first page of search results in reserved advertisement areas.
To assist with conversions, our PPC services include retargeting campaigns. Retargeting allows you to follow undecided website visitors around the web and entice them with compelling ads to keep your brand top-of-mind. As numerous studies show, retargeting increases conversions significantly.
As certified Google Adwords professionals, we’ll get the most out of your company’s advertising budget.
Benefit of PPC Advertising
Here’s 5 reasons why PPC advertising is worthwhile:
- Allows you to reach your target consumer at the right time with the right ad.
- You’ll only be charged when an interested person clicks.
- Unlike organic search, PPC increases sales immediately.
- Data from PPC campaigns can inform other marketing channels like SEO.
- Allows you to control you budget.
Our approach to pay per click advertising ensures continuous success and sales for your business.
Our PPC Advertising Process Defined
Our process starts with conversation. Before developing a PPC strategy, we need to learn everything about your brand and it’s customers. We’ve learned that a solid understanding of your buyers conversions tremendously. We also need to know exactly what you’re looking to achieve via PPC advertising.
Once we have a solid understanding of your brand and it’s goals, we’ll develop and implement a data-backed strategy to achieve them. From keyword research to landing page optimization, we’ll set up and manage your account from beginning to end.
After a few weeks or so (enough time to collect useful data), we’ll analyze and optimize your campaign for efficiency. Whether that means adjusting ad scheduling or remove/adding keywords, we’ll continuously strive to get the most out of your budget.
As data scientists, we perform A/B tests at every level of our managed PPC campaigns. We’ve witnessed the impact of switching colors, words, images, etc on ads for better CTRs. Our revision stage is all about taking your campaign to the next level of success.