What is SEO or Search Engine Optimization?

Regardless of industry, every business can benefit from search engine optimization services.

As SEO statistics show, customers spend a lot of time searching for products and services on search engines. If customers aren’t finding your business on Google, they’re definitely finding your competitors. In addition, the longer you wait to join the race for first-page real estate, the more competitive and costly it’ll be when you do start.

To understand SEO, you must first understand the purpose of search engines. In the online world, search engines serve as libraries. By indexing the millions of websites that exist, they make it much easier for online users to find what they’re looking for. They strive to provide users with the most relevant information of the highest quality. And over time, through years of algorithm changes, they’ve become pretty good at doing so.

The Emergence of SEO

By the late 90s, savvy business owners saw the need to be ranked on the first page of search engines given the amount of search queries they were receiving.

In its founding year, September 1998, Google was receiving over ten thousand search queries per day. By 1999, the search giant would grow to receive 3.5 million search queries per day. Today, Google receives over 3.5 billion searches per day!

Now that the numbers were in, there wasn’t any doubt amongst innovative, technical entrepreneurs that SEO or first-page real estate on search engines was the near future.

What is Search Engine Optimization?

Search engine optimization, or SEO, is the process of optimizing a website for higher search engine rankings, or visibility, in order to direct search engine users to your website when searching for your products or services.

In laymen terms, if you’re a dentist offering implants, tooth extractions and teeth cleaning amongst other services, by showing up on the first page of Google when those services are searched for, you’ll receive more website visitors, which lead to more patients.

SEO is achieved by having your website communicate its content, on each particular page, to search engines using their language. The keywords or search queries that your website will rank for is dependent on how search engines comprehend it’s content.

As SEOs or SEO specialists, it’s our job to figure out and decipher the language used by search engines to better optimize your website for higher search engine rankings and traffic.

Author: Jamichael Mitchell
I'm an Digital Marketing Strategist with nearly a decade of experience in various digital marketing avenues, including but not limited to, search engine optimization, pay per click advertising and social media marketing.